B’huth Website
Details
Revolutionizing UX for Research in the UAE
Outrank partnered with B’huth to create a modern, user focused website that changes the way research is accessed and presented in the UAE. By using a horizontal design flow we made it easy for users to navigate and explore everything – from mission and vision videos to filtered international news and current key projects – in a clear and engaging way.
Transforming the User Experience for Research
Experience Map
At Outrank we believe in getting it right by involving users at every stage. To understand the needs of researchers we conducted ethnographic research, to uncover their motivations, expectations and preferences across multiple digital channels and devices. This user focused approach was the foundation of our UX strategy.
Digital growth:
170%
Information Architecture
Using personas and research data we created an architecture that serves researchers from all fields. The goal was to create a system that is functional and relevant to their needs. In our E-Journey we have 15 years of experience reflected in the design.
E-Journey:
15 Yrs
Design That Stands Out
We designed for impactful first impressions and strong recall. B’huth’s website should leave a lasting impression. Because design is not just about looks – it’s about thinking, innovating and improving the user experience.
