Innovative Rebranding Strategies for
Dubai Land
Department
Details
Under the chairmanship of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, the Dubai Land Department is part of the Dubai Executive Council and provides a range of real estate services including transactions, documentation, records, sales, transfers and ownership. Outrank was tasked with creating informational animated videos, an annual review and logo for the real estate entity before Cityscape. This was to present DLD to a global audience of real estate developers, engineers, architects, city authorities and investment specialists.
Our Creative Services
Resulted
Brand Awareness
Outrank designed a well-thought-out video creation strategy to match the mindset and expectations of the real estate industry. We sequenced the videos to present information in a clear and timely manner to grab the attention of the target audience. This approach reinforced Dubai Land Department’s image as a professional and innovative entity in the global real estate market.
Session Increased
273%
Engagement
By analyzing user behavior and industry data, we optimized the visuals and growth strategy, resulting in more sessions on the website. Redefining their visual communication positioned the Dubai Land Department as a forward-thinking government entity in the real estate sector. Our efforts ensured that the audience perceived the department as approachable, efficient, and modern in delivering real estate services.
