The Challenge
Hubun, an app for families, women and children has many unique selling points but needs a consistent and reliable communication strategy to stand out from the competition and be different.
Our Solution
Outrank developed a phased approach that highlighted Hubun’s service through creative visuals, perfect content and targeted campaigns. These were to increase brand awareness, app installs and rides, position Hubun as the go-to for safe transportation. Outrank also focused on engaging the target audience with tailored messaging, building trust and loyalty for Hubun’s services over time.
Audience
- Gender: Female
- Location: Dubai, UAE
- Personas: Mothers with 5+ kids, working women, college students
- Interests: Outings, shopping, business, studying
Execution
Creative production, social media management, social listening, social ads, reputation management, performance marketing.
