JNK- Dubai
Boost Brand Awareness & Grow Customers
Details
JnK is a medium-sized hair and beauty salon in Dubai looking to increase brand awareness and get new customers through a digital strategy. Outrank created a full plan which included social media campaigns, high-quality video content, local influencers, banks, and booking platforms. So JnK’s services would be seen by the right people at the right time. The strategy ensured maximum visibility across multiple channels, allowing JnK to connect with their target audience effectively. This comprehensive approach resulted in higher customer engagement and sustained growth.
"Just Launched" to "Completely Booked".
Online Portal
Outrank launched JnK’s services on Facebook and increased engagement and visibility. Through video content, remarketing campaigns, special offers and interactive posts the salon saw increase in engagement. This digital approach got JnK in front of a bigger audience and stayed connected with existing customers.
INCREASED ENGAGEMENT:
73%
Social Influencers & PR
Top influencers in Dubai were invited to try JnK’s services and share their experience via blog, video and social. This built trust within the target market as followers associated their favourite influencers endorsement with JnK’s credibility. Influencers created a ripple effect, increasing brand awareness across multiple platforms.
INCREASED AWARENESS:
60%
Video Commercial
Outrank created high-quality videos with social influencers promoting JnK’s services. These videos were used in multiple marketing and remarketing campaigns to get maximum exposure and more bookings. Video content helped JnK stand out in a crowded market. The dynamic visuals and testimonials in the videos also sparked conversations online, further amplifying their reach.
INCREASED RREVENUE:
76%
Strategic Partnerships
Partnerships with booking platforms got JnK’s services in front of people who were actively looking for salon services, ensuring maximum visibility and reach. This partnership positioned JnK as the top choice for salon services among digital consumers. Integrating with popular platforms also made the discovery and appointment process more seamless for customers.
INCREASED REACH :
82%
Banks Discounts
JnK partnered with banks to offer exclusive discounts to cardholders to get new customers to try their services. SMS and email campaigns notified bank customers of these offers. This increased sales and reinforced JnK’s value proposition to their customers. The discount offers also incentivized long-term loyalty by encouraging repeat purchases from satisfied customers.
INCREASED SALES :
89%
"Although our main focus was on unique impression reach and conversion volume we saw endless bookings and massive increase in revenue. Outrank delivers what they promise and immediate results."
– Joy and Kim, Co-CEOs of JnK Ladies Beauty Salon
