The Mattress Store
Ecommerce Platform – Launching International Brands in the UAE

Details
The Mattress Store is the only specialty store in the GCC for sleep products, with a wide range of mattresses from international brands like Englander, Auping, Purecare and more.
To modernize their business and enter the digital space for mattresses and recliners in the UAE, they needed an ecommerce solution that could handle growth and improve customer experience.
Outrank built a custom PHP solution for The Mattress Store, resulting in a fast and modern website that generated sales for the company, helping them reach a wider audience.
Outrank also launched La-Z-Boy recliners and sofas in the UAE, using Google Shopping, Search, Display and Video Ads, Social Media Marketing & Advertising and Ecommerce Platform management.
Know what’s inside your mattress before buying!

Increased Conversions and Sales
Selling Digitally
Outrank created a custom product strategy for The Mattress Store, designed a user-friendly and interactive ecommerce platform. Customers can browse through a wide range of mattresses and sleep related products, read detailed descriptions and see product images from different angles. The search filters allow customers to select mattresses based on type, firmness and brand to make their shopping easier.
INCREASED CONVERSIONS:
193%
“I’m very pleased with our growth and I definitely attribute it to Outrank’s ecommerce solution. We now focus most of our time marketing our products instead of spending time loading new products.”
– Mubashir Iftikhar, The Mattress Store CEO
