The Challenge
Wakha, a popular Afghani restaurant with two branches in the UAE. They wanted to open a third branch with a fine-dining atmosphere and an extensive menu in a prime area of Dubai. The goal is to increase brand awareness of this new location among Arabs and Europeans, positioning it as an exotic, unique dining experience.
Our Solution
Outrank developed creative digital marketing and PR strategies using a geo-fencing approach, targeting Arabs and Europeans in nearby areas. We aimed to redefine the restaurant’s social media presence, establishing a premium brand image through food, interior, and lifestyle photo shoots, along with mood boards that highlight the upscale ambiance and quality. The strategy focused on building awareness, increasing footfall, and boosting online orders through flawless social media campaigns to meet the restaurant’s KPIs.
Audience
- Location: Dubai, UAE
- SEC: A+ & A
- Nationalities: Arabs & Europeans
- Interests: Exotic cuisine, Afghani cuisine, Arabic food, European food, eating out, outings
Execution
Creative strategy, photography, videography, content writing, social media management, social listening, social ads, reputation management, event management, digital PR, influencer marketing.
